Sleep is a state of altered consciousness or partial unconsciousness from which an individual can be aroused by many different stimuli. Prolonged wakefulness or sleep deprivation causes fatigue plus it lowers the immune system, increasing both the urge to sleep and the deepness of sleep once it occurs. Also reoccurring illness can be a product of sleep deprivation as can mood swings and erratic behaviour patterns.

insomniaAlthough the exact triggers for sleep are still unclear, several lines of evidence suggest the existence of sleep-inducing chemicals in the brain. One apparent sleep-inducer is adenosine, which accumulates during period of high ATP (adenosine triphosphate) use by the nervous system. Adenosine binds to specific receptors, called A1 receptors and inhibits certain cholinergic (acetylcholine-releasing) neurons of the RAS that participate in arousal. Thus activity in the RAS during sleep is low due to the inhibitory effect of adenosine. Caffeine (in coffee) and theophylline (in tea) substances known for their ability to maintain wakefulness bind to and block the A1 receptors, preventing adenosine from binding and inducing sleep.

Just as there are different levels of awareness when a person is awake there are different levels of sleep. Normal sleep consists of 2 components: non-rapid eye movement (NREM) sleep and rapid eye movement (REM) sleep. NREM sleep consists of four gradually merging stages each of which is characterized by a different kind of EEG activity.

1. Stage 1 – is a transition stage between wakeful ness and sleep that normally lasts 1-7 minutes. The person is relaxed with eyes closed and has fleeting thought. People awakened during this stage often say that they have not been sleeping. Alpha waves which are present in people awake with eyes closed diminish and are replaced by lower frequency, slightly larger amplitude EEG waves.

2. Stage 2 or light sleep- is the first stage of true sleep. In it a person is a little more difficult to awaken. Fragments of dreams may be experienced and the eyes may slowly roll from side to side.

3. Stage 3 is a period of moderately deep sleep. Body temperature and blood pressure decrease. It is difficult to awaken the person and the EEG shows a mixture of sleep and larger lower frequency waves. This stage occurs about 20 minutes after falling asleep

4. Sage 4 or slow-wave sleep is the deepest level of sleep. The person responds slowly if awakened and the EEG is dominated by slow large amplitude Delta waves. Although brain metabolism decreases significantly during slow-wave sleep and body temperature drops slightly most reflexes are intact and muscle tone is decreased only slightly. When sleepwalking occurs it does so during this stage.

Typically a person goes from stage 1-4 of NREM sleep in less than an hour. During a typical 7-8 hour sleep period there are 3 to 5 episodes of REM sleep during which the eyes move rapidly back and forth under closed eyelids. The person may rapidly ascend through stage 3 and 2 before entering REM sleep. The first episode of REM sleep lasts 10-20 minutes and is followed by another interval of NREM sleep.

Most dreaming occurs during REM sleep and the EEG readings are similar to those of an awake person. With the exception of motor neurons that govern breathing and eye movements most somatic motor neurons are inhibited during REM sleep which decreases muscle tone and even paralyse the skeletal muscles. Many people experience a momentary feeling paralysis if they are awakened during REM sleep.
The autonomic nervous system becomes more active during REM sleep heart rate and blood pressure increase. In men autonomic excitation causes erection of the penis during most REM intervals even when dream content is not sexual. Presence of penile erections during REM sleep in a man with erectile dysfunction (inability to attain an erection while awake) indicates a psychological rather than a physical cause of his problem.

REM and NREM sleep alternate throughout the night. REM periods which occur approximately every 90 minutes gradually lengthen until the final one lasts about 50 minutes. In adults REM sleep totals 90-120 minutes during a typical sleep period. AS a person ages the average total time spent sleeping decreases: moreover the percentage of REM sleep declines. AS much as 50% of an infant’s sleep is REM sleep as opposed to 35% for a 2 year old and 25% for adults.
Although we do not yet understand the function of REM sleep the high percentage of REM sleep in infants and children is thought to be important for the maturation of the brain. Neuronal activity is high during REM sleep-brain oxygen use is higher during REM sleep than during intense mental or physical activity while awake.

imagesNO LIGHT
The importance of sleeping in total darkness at night to optimise the production of melatonin. Melatonin is a cancer preventing hormone that helps you sleep and also contributes to the timing of the biological clock of the body. The effects of artificial light on the brain at night can be detrimental to your health. The eyelids even when closed are translucent and allow waves of photic stimulation to travel deep into the pineal gland in the brain.

The illuminated faces of bedside clocks, red charge lights from beside phones, T V and computer screen left on standby during the hours of sleep and light from street lamps and children’s night lights, will enter the eye through the closed lids, strike the retina and stimulate the photo receptors.

The chemical chain reaction continues, ultimately inhibiting the production of melatonin by the cells of the pineal gland. This could in part lead to hyperactivity in children and severely disrupted sleep patterns in adults with possible severe mood swings and behavioural changes. A few simple strategies can help prevent light at night entering the eyes:

 Cover the windows with dark lined curtains or blinds, to cut out the light from street lamps
 Switch off computers and TV’s in the bedroom at night when sleeping
 Cover clock faces and phone chargers with a piece of material
 Shut the bedroom door and cover the cracks if a light is left on in the hall
 Train small children to sleep without a night-light


Relaxation Area A Sponsorship Opportunity?

Yoga 5The busiest stand at any event – which exhibitor or organizer would say no to that? A relaxation area enjoys one of the highest constant footfalls at any event
The extra footfall around the sponsored stand can give the organizer the opportunity to charge a premium price on surrounding stands
Sponsoring the Relaxation area can offer a rare chance to create a memorable moment for sponsors/exhibitors key client’s hottest prospects.
Who feels in a better frame of mind after a professional massage? Everybody! – the time to capture that important business – massage has created a sense of euphoria since the dawn of time!
Maximum exposure and repeat messaging through branding! all massage therapists wearing branded t-shirts, handling feedback forms, giving product information, distributing freebies, the list goes on….
Anyone who attends a show wants to do business –Sharon 1
potential clients feeling great before you speak to them.
Multi opportunities from experienced relaxation area stand management collecting data on behalf of the sponsor and sending visitors directly to sponsors sales team.
A relaxation area is the ultimate focal and resting point for visitors.
Highly effective and cost effective in Marketing and Promotion, visitors will associate brand with high quality and assurance.Shiatsu 5

Do You Really Know About the Effects of STRESS on Your Body?


backacheSKELETAL Stress causes muscle tension which causes poor posture, hunched shoulders or clenched jaw (creating headaches, tooth conditions) – stiff joints, problems with spinal vertebrae.

MUSCULAR Excessive muscle tension and muscle pain especially in the back and neck which can restrict blood flow around the body.

CIRCULATORY The heart beats faster thus pumping blood more quickly. Excessive and unresolved stress can lead to high blood pressure coronary thrombosis and heart attacks.

LYMPHATIC The Lymphatic system transports excess waste and toxins which circulatory system cannot cope with away from cells and tissues. When circulation is under pressure the lymph works to strengthen the body’s immunity. If Lymphatic system is under pressure from stress immune system suffers thus being more susceptible to colds, coughs, viruses, flu etc

ENDOCRINE Stress is a threat to body and it responds to it like any other danger. Adrenal medulla releases adrenaline and noradrenaline to help us with the fight or flight response. Arrival of adrenaline in body faster heart rate, faster breathing, sweating. Glucose rush from the liver, helps to heighten senses. Prolonged stress can cause amenorrhoea in women and low sperm production in men.

Concept lifestyle image of a signpost directing Work Life Balance against a blue cloudy sky.

Concept lifestyle image of a signpost directing Work Life Balance against a blue cloudy sky.

DIGESTIVE Common effect are ulcers, anxiety and lack of relaxation causes over production of gastric juices, without anything to work on they will attack the lining of the stomach. Other effects are IBS and or Constipation

RESPIRATORY Breathing rate increases as shallow breaths are a result of stress.

NERVOUS Anxiety fear and other negative feelings affect the nervous system causing heart rate to increase, breathing difficulties, sleep disturbances and stomach problems. All physical effects are caused by nervous system over-working in response to stress.


BENEFITS AND ADVANTAGES OF ON SITE MASSAGE On Site Massage has varying benefits, not least because it was designed to be taken into the work place and only takes 15 minutes and can therefore be easily integrated into a working day. In doing so it lets people experience massage who may have otherwise never experienced it and opens their eyes to the benefits they can receive on different levels. Massage benefits the boy on physical and psychological levels as well as increasing a person’s energy levels and for some it can be a spiritual experience due to deep relaxation. However deep relaxation is not possible with On Site Massage as it is designed to be both relaxing and stimulating this important when taking treatments into the workplace. A client who is very relaxed, possibly feeling tired is not going to perform at their best and therefore employers will not be impressed.Events 002

On Site massage is designed to work specifically on the head, neck, shoulders, back, arms and hands, all of these areas hold tension often from stress. It may be surprising that hands can hold muscular tension but it is very true, particularly of the office worker and people using computers. Also these people can hold tension in the other areas mentioned above because of poor posture, their sedentary working/home life, sitting in one position for more than 30 minutes. For these people in particular is it important that they get up and move around at least every 30 minutes. This increases the heart rate (even a minimal increase is beneficial) which increases the circulation, speeding up the exchange of oxygen and nutrients the tissues will release carbon dioxide and waste back into the circulation to be excreted. In this way the body is functioning more harmoniously and as a result of this the person feels refreshed and better able to carry on with their work._MG_8615

On Site massage heightens this effect by stimulating the circulation, relieving muscular tension and working on acupressure points on the subtle energy flows of the body called meridians. The acupressure points clear the body of energy blocks and specific points are more important than others. They relate to different body systems and different areas of the body, therefore by using them in this massage sequence the client is receiving maximum benefit in a short space of time.The acupressure points used in this massage relate to the following meridians-

Large Intestine Gall Bladder

Small Intestine Bladder


Heart Protector/Pericardium


Triple Warmer/Triple Heater

Acupressure points are not to be used lightly it is essential to have a knowledge base about them and how they affect the body.

HOW MASSAGE CAN RELIEVE AND TREAT STRESS Massage uses the sense of touch which can be quite a neglected sense, even between partners and families. People are all different and some are more tactile than others. Therefore because massage involves prolonged touch it can be very comforting particularly for those people on their own or following bereavement.

The body is stimulated into releasing endorphins which are pain relieving hormones and produce feelings of euphoria.
It stimulates the body’s cells into renewal and repair.
Immune system is given a boost, when the body is under stress the immune system is weakened, this is why people can have frequent infections.
Circulatory and Lymphatic systems are stimulated thus energy levels are increased.
Induces a state of well being and boosts self esteem and raises a person’s mood, thus aiding depression.
Quiets the mind and body producing a state of deep relaxation.
Stimulates the parasympathetic nervous system which lowers respiratory and heart rate and aids digestion and aids deeper breathing.

Improves skin tone and colour by improving circulation and desquamation.
Enhances circulation thus improving the efficiency of nutrient and oxygen delivery to the cells and tissues of the body and the removal of waste products.
Encourages lungs to be more efficient by producing a slow but deep breathing rate.
Aid digestion by stimulating elimination via bowel and bladder.
Aids sleep therefore helping insomnia
Aids relief from stress which manifest in the body as panic attacks and headaches.
Relieves muscular fatigue and tension by improving toxin removal from congested muscles.
Improves lymphatic drainage and therefore can help reduce swelling.
Relives stiff joints aiding their mobility.
Encourages a sense of well being and relaxation.
Helps to sedate or stimulate the nervous system depending upon the massage given.

Enhances circulation
Enhances skin elasticity
Enhances immunity
Enhances function and suppleness of muscles and relieves muscular knots and nodules by breaking them down
Lowers blood pressure
Provides balance to the digestive system by improving digestion
Enhances sleep thus relieving insomnia and can help reduce occurrence of nightmares
Encourages deeper breathing and improves respiratory function
Relaxes the nervous system and improves communication within it, this helps to prevent muscle spasms caused by anxiety and stress.

Relaxes body and thus reduces tension and stress in the body
Relaxes mind, reducing stress and anxiety which can in turn improve concentration and mental alertness
Reduces mental fatigue and irritability
Comforts and calms on different levels
Enhances feeling of well being encouraging positive feelings
Improve energy levels due to stimulating the body’s systems and thus reduces fatigue

Ensures prolonged relaxation of mind and body
The body is no longer in a state of tension and stress both physically and mentally, therefore energy levels are increased.

Over a 3 day event A Relaxation Area can generate 1,200 leads!

An Inter-Active Sponsorship opportunity with our Relaxation areas across the UK and Europe. We work to produce a bespoke campaign to match the sponsors specific objectives. We create the focal networking point and ultimate visitor attraction you can be guaranteed of your Return of Investment with maximum lead generation, leaflet distribution and VIP’s/delegates/visitors in the best possible frame of mind creating that memorable moment!

There are several options to fit any goal or budget and the cost is dependent on the area allocated and how many team members are involved.

MarilynWhat is involved? Within your VIP relaxation area, D Stress & Go manage a team of professional, fully qualified/insured therapists plus stand managers experienced in sales, which provide your sponsor (or sponsors) with mass exposure via extra directed footfall, t-shirt branding and targeted literature distribution.

Why Consider Using one?

It is the focal networking point for all visitors.
A unique opportunity to create a memorable moment.
Statistics show the Relaxation Area has the highest constant footfall and is therefore – the ultimate visitor attraction
You can gain additional revenue from a potentially untapped source
Happy relaxed visitors – who stay longer on your stand.
What do you get within an Inter-Active Relaxation Area?

Yoga 11Indian Head Massage, Seated Acupressure Massage/On-Site Massage, Reflexology Foot Machines, Shiatsu , Reiki,Thai Yoga Massage, Yoga Sessions, Shiatsu Stretch Sessions, Tai Chi Sessions………..

Sponsorship benefits: An Interactive way to increase your exposure and a proven way to grow your business. Guaranteed of your Return Of Investment with maximum lead generation. Looking to launch a new product, achieve brand awareness across the entire industry or highlight a special offer or deal there are several options for this package to fit any goal or budget. Stats prove that over a 3 day event approximately The Relaxation Area can generate 1,200 qualified leads!


Opportunities available are:- Collecting Visitor Data – Visitor Feedback Forms – Directing Visitors to Sponsors Stand – Creating VIP Treatment Distributing Literature – Wearing Branded T-Shirts – Distributing Freebies – Trying Products – Verbal Sponsor Promotion Plus the usual branding of the stand….. VIP’s/delegates/visitors in the best possible frame of mind creating that memorable moment!

This is one of the most effective high profile positions at the show giving extensive exposure to delegates/visitors with an interest in your field. The Relaxation area will have a high footfall of delegates and visitors actively seeking solutions to the day to day issues of their organisation. Reinforce brand recognition in the minds of your key customers, as well as attract new ones Deepen your engagement with the Industries partners Stand out from other suppliers…….